Technology in the 21st century has turned communication on its ear - newspapers are giving way to blogs, telephones are second fiddle to e-mail and social networking. It's a new world for everyone and everything - including fundraising.
Whether selling Girl Scout cookies or saving whales, people raising money for organizations and causes are increasingly depending on the World Wide Web to reach their goals.
UALR's comprehensive campaign is no exception.
A new website - timeforualr.org - is where people can find out more about the campaign for UALR and its leadership, the needs for the University, and how individuals and organizations can enlist to support the institution called the economic backbone of 21st century Little Rock. The site also includes compelling videos to help show what donations accomplish every day.
In addition to the website, the comprehensive campaign has established a page at the Causes application on Facebook. Current Facebook users should simply add the Causes application and then search there for UALR. The new e-steps for the campaign were made to attract younger stakeholders interested in the sound financial future of UALR. There, videos, photos, and links will be posted, and friends of the University can join the cause.
"We are very excited about working so closely with electronic media in UALR's first-ever comprehensive campaign," said Bob Denman, executive director of development. "Because of the prevalence of the web - especially with younger prospective donors - and the cost-effective ways we can use new media, this will be an opportunity to see what we can accomplish virtually."
The University has already established success with online donations. In 2007, UALR received one of its largest gifts to date through the secure online donation page located on the Office of Development's website.
Source: Ualr
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